Sustainability is in Rahui’s DNA, it is the reason for our existence.
We build trust though open and honest end-to-end product information and a commitment to tell it how it is.
We know that sustainability is a word that is often thrown about without much substance; easy to say, but hard to embody. Too many of our peers hide behind a vegan leather label, trying to pass off toxic materials as sustainable.
Ask us anything, we will tell you the truth.
Rahui creates highly desirable, sustainable, and 100% vegan products that our customers are vocally passionate about and that have a positive impact on the world through the conversations they start.
A leader in sustainable and plant based fashion, our products drive real positive change and make thinking about your impact on the world the most fashionable thing you can do.
Too often sustainability is a vague term used by businesses to greenwash their image. Rahui takes a holistic approach to sustainability to create products that are in harmony with nature. Our sustainability policy keeps things simple and honest by focussing on four key areas that have the largest positive impact on the world.
Taking climate action
There are a lot of ways to measure a buisnesses and products impact on the world, from water to land to chemical use. We believe that by leveraging evidence and taking a scientific approach we can ensure that our actions and decisions have the greatest positive impact on the world.
Rahui’s founders are from medical and scientific backgrounds and so Rahui has a deep commitment to holistic fact-based sustainability and to being a trusted partner for those who want to improve the world.
1. Carbon emissions: We believe the biggest threat to the world is climate change. So, when we are making decisions about materials and suppliers, we let the carbon footprint guide us.
2. Environment: By eliminating the use of animal-based products, we help to support the fight against deforestation, biodiversity loss and climate change. Global livestock emissions are responsible for more than 14% of all human carbon emissions, with animals raised for leather or leather as a co-product of the meat industry contributing to this.
3. Water use: Water scarcity is a significant and increasing global issue. Rahui is careful to select materials and production processes that have the lowest water footprint. By avoiding cotton linings and using material such as Desserto (which uses 2L of water per m2 of leather vs 32,950L for animal leather) Rahui minimises its impact on this critical resource.
4. Chemical use: We use materials that are produced with minimal amounts of chemicals. All of our printing uses toxic free water based inks, which also carry the Blue Sign and OEKO-Tex Standard 100 Eco Passport.
Being cruelty free
To us, protection of the welfare and wellbeing of animals and people is a no-brainer.
We don’t use any animal derived materials in any of our products, our products are and will always be 100% vegan and are certified by PETA.
We take pride in partnering with manufacturers who align with our values. Our manufacturing partners are SMETA certified (Sedex Members Ethical Trade Audit), a globally recognised standard that ensures fair labor practices, safe working conditions, and environmental responsibility.
By collaborating with SMETA-certified manufacturers, we guarantee that our products not only meet the highest quality standards but are also ethically produced, contributing to a world where responsible production is at the forefront of every process.
As part of our commitment to the principles of a circular economy we aim to reduce our waste from design to manufacture and beyond. We have several key initiatives to help with this:
1. Our products are high quality and built to last the test of time
2. We manufacture in short runs for all new products
3. Our Outlet store sells our design seconds
4. Our packaging is 100% plastic free and fully recyclable
A truly sustainable product is one that doesn't exist. But that’s hard to put your stuff in.
We believe in being responsible when creating and selling our products. This is why our products are made in limited batches and to a high quality so they last.
Our values don’t align with the rampant consumption and consumerism of events like black Friday, so we take a different tack and instead of a discount we instead increase our usual 10% charitable donation to full 100% of profits during the period.
We strongly believe that not only can our products drive positive change but we can offer some help for the greater good of the planet and people.
We believe supporting charitable causes increases our impact which is why each year we donate 10% of our profits to good causes.
In 2023 we will be supporting the International Tree Foundation
The International Tree Foundation (ITF) is an international, non-profit, non-political, conservation organisation. It has been inspiring communities to plant trees and restore forests to benefit people and planet since it was founded in 1922. Today, the ITF works around the world with a particular focus on Africa and the UK.
We are deeply passionate about the materials we use; both how sustainable they are and how good they look. From our plastic free packaging to our innovative 100% plant-based vegan leathers, we use only the most eco-friendly and premium materials available; always plant based and always exceptional.
You can learn more about different vegan leathers, from PU to Plant-Based at our Vegan Innovation Blog.
🍎 Apple (AppleSkin™)
An Italian made bio-based leather alternative made from apple waste that is recovered from the fruit juice industry. AppleSkin approximately 20-30% apple, 100% vegan and cruelty-free.
Apple leather is a new material for Rahui but we are excited by its waste reduction and sustainability story and its impressive look and feel comparable to animal leather.
🍍 Pineapple leaf (Piñatex®)
Piñatex is an innovative natural textile made from waste pineapple leaf fibre – it is an outstanding sustainable alternative to ecologically damaging leather and petroleum based materials (e.g. PVC).
Pineapple leaves are a by-product of the existing pineapple harvest and are normally burnt. So, not only does the raw material require no extra land, water or pesticides but by not burning the waste significant CO2 emissions are saved.
One of the original plant-based leathers, we have been working with Piñatex since the founding of Rahui and have always been impressed by its high performance and premium look and feel.
🌵 Cactus (Desserto®)
Desserto is the world's first highly sustainable and environmentally friendly organic material made of nopal cactus. It an fantastic alternative to leather distinguished by its great softness and performance.
Cactus is a natural carbon sink, only 14 acres of organic cactus plantations can absorb 8,100 tons
of CO2 per year. The plants don’t require any irrigation and are able to severely degraded soils, which are inadequate for other crops.
Desserto looks and feels outstanding, it is almost indistinguishable from premium leather, but without the significant environmental and ethical drawbacks. The properties of nopal cactus give Desserto high resistance to abrasion, rubbing, tearing, tensile and a great durability.
Tencel is a brand of lyocell, a fibre made from wood pulp. It is extracted from FSC certified sustainably grown forests and processed using a unique closed loop system.
RPET is the abbreviation for recycled polyethene terephthalate or, essentially, recycled plastic, this can be in the form of bottles, fishing nets, straws etc.
Together we will build a community which will make a difference and start conversations about sustainability
We know that we won't save the world by making products out of plant based leathers, no matter how sustainable they are. To us true sustainability means both minimising our own impact and using our platform to encourage others to minimise theirs through education and awareness.
This approach is embodied by our name, Rahui, and we think this is where we can really make a difference. So take a moment to think about your impact and what you will do to make a difference today. Don't keep it to yourself. Talk about what sustainability means to you and why it matters.